Marketing Ideas Small Business Owners Can Use to Get More Referrals

Many professionals and small business owners want more referrals. They know referrals are a big part of their marketing strategy.   However, many people are reluctant to ask for referrals. It makes them feel needy, greedy or pushy.  But it doesn’t have to be that way!

What is the number one question people ask you?  It doesn’t matter what you do for a living.  The question is always the same.  Ready?  It is:  “How are you?” 
 
If you are like just about everyone, your answer is always the same: “Fine.”  That is a dead-end street.  Next time, use that as an opportunity to talk about your business. 

 
Try something like: 
 
“I’m great.  I’m working with a new client who (describe your client).  I’m helping him by (fill in what you are doing to help that client).  I really like working with people like that because (say why).”
 
Now here’s the important part. Ask for a referral.
 
“Do you know anyone who (describe your client again)?  If you do, let me know.  I’d love to help them, too.”
 
Need an example?   
 
Here’s something an accountant might say.
 
“I am great.  I am working with a client who wants to retire and sell her business in a few years.  I’m helping her get her finances order now, so she’ll be in good shape when she is ready to sell.  I like this type of project because I know with my help, she’s going to get a lot more money when she does sell her business.  Do you know any business owners who are nearing retirement age?  If you do, send them my way.  I’ll be happy to review their books and see if there are areas that need updating.”
 
Need another example? Here is something a restaurant owner could say.
 
“I am great! I just introduced a new menu. It has some heart-healthy entrees on it and my customers love it! I like providing food that tastes fabulous and is good for my customers, too. It makes me feel like I am really taking care of them. Do you know anyone who is interested in improving their eating habits? If you do, send them my way. Be sure they tell me they know you. I will be happy to give them extra-special treatment.”

 
With a little modification, you can also use this type of message in written communication (seasonal cards, e-mails, etc.) to your contacts. 
 
Give it a try!  You’ll soon find getting more referrals is a lot easier than you thought.

Making Money Ideas – Small Businesses

Basically there are no easy ways or skipping steps towards making money. A profitable business can increase the sales by employing a professional but if your business is at the edge of struggle then you may need some money making ideas to continue generating income.

There is no absolute channel to make quick money, especially if you are a business owner. No doubt, if your business is doing well then you have no worries to continue producing money from the employment of more experts. But if you are a beginner or is balancing your float in the business field, then you should give a try to some business ideas.

Among the many make money ideas, one of the foremost is to get your customers say yes to you. Try to ask direct questions that require a yes or no and ask them in a way where more likely the answer will be a yes. Most of the time after several agreement from your customers, it is much easier to continue persuading them into the purchase or at least show more commitment towards the product.

Another money making idea is to repeatedly staying in touch. This suggestion is asking you to have contact with every client after a successful trade. Instead, try to stay connected with your customers to update yourself about ongoing things besides grabbing any business opportunities. A brief follow up conversation with your clients could be an excellent arsenal towards making a profit.

Besides the two listed make money ideas, as a businessman, you should never hesitate to offer a guarantee. Offering guarantee or providing a trial offer to your customers is a rather effective idea to make money. Besides boosting their confidence, they can try out the product or service before deciding upon the purchase. This may be a good selling point as customers’ confidence is pretty contagious so the spread of news will help increase your sales.

Apart of that, there is one money making idea called opening the doors with smaller sales. If you are a beginner in the entrepreneurial field or have yet to gain popularity, you may first focus on the small sale to earn a new customer. Perhaps you can offer a free or inexpensive trial on the product or service to attract your clients. Besides, this can be a survey platform as to understand the customers’ needs and wants thus business owners can plan and arrange business strategies to expand the business sales.

Brilliant Business Ideas – Business Ideas for Stay at Home Parents

To start a family or not start a family, that is the question. Some people feel that to bring a child into this world is wrong given the state of affairs. There is pollution, military unrest, global warming, and economic strife. Raising children can put a huge strain on your budget almost indefinitely and provide you with sleepless nights. On the other hand, we have an innate drive to propagate the species, to pass on our genetic lineage as well as our religious and familial traditions. And let’s face it, babies are so dang cute!

This is the story of a couple, we’ll call them Jan and George. Jan and George met in their late 20’s and had lots of fun dancing at the Renaissance Faire, going on driving road trips to wherever their hearts desired. George was a loan officer and Jan a bookkeeper at an advertising agency. They had all the time they wanted for themselves and the money to do what they wanted. Trips to Hawaii, Fiji, even European vacations were on their travel menu. It was a good life and a fun life with hardly a care in the world.

Jan and George went on like this for many years, living and enjoying life freely. Then one day a fork popped up in their road. One way to stay the way they were, the other way to start a family. What to do? They figured that they were not getting any younger and they had already done a lot of things that most people do after they raise a family and are retired. So the decision was made and they increased the population with a handsome boy followed two years later a beautiful girl. It turned out, however, that the handsome boy was diagnosed with Type 1 diabetes at the age of 2 years and needed to be looked after always, even at school. How can a parent be there for a child if they must go to and be at a traditional office job? They can’t. And so the search for brilliant business ideas for stay at home parents began.

If you are a parent that wants to work from home how do you find a business model that will suit you? There are certain criteria you can work with as you search. First on the list is whether you want to work for another person or do you want to be your own boss. There are many jobs that can be done from your home where you work for someone else such as; data entry, bookkeeping, medical transcription, and assembly work, just to name a few. Another idea is to take something you love to do and teach others to do it from your own home. Teaching yoga, personal training, art classes, or cooking classes are great ideas for a home business. An additional way you can make money from home is to do professional work like accounting, counseling, advertising, or law work.

There are also opportunities to be your own boss, work from home, and have the support of a company. This allows you to work own your own when and where you want but have access to business systems, such as marketing tools (both online and traditional), training for the business, and a community of like-minded entrepreneurs that encourage each other by sharing ideas, strategies, and techniques of what is working right now. Not only that but there is the potential to earn an executive salary without the restriction of having to commute to an office, be responsible for the work others do, or working overtime to complete a project.

Well, Jan and George thought that this truly was a brilliant idea and found an excellent company that they could earn with and also travel the world in luxury for a fraction of the cost. They were home to take care of both their son and their daughter. Jan was able to spend many hours volunteering at their school and they continued their habit of road trips and vacations. They live a life that is unique but really, anyone can have.

Starting a Small Business: Dreaming

There are many phases to starting your own small business. Lots of steps to go through to get from that initial idea to a fully functioning business. My husband and I are just beginning this journey, and as we do so, I want to walk you through the steps we are taking based on the advice and insight we’ve received from successful entrepreneurs and my years of business marketing experience.

Phase one is at once simple. Almost like taking a breath it can come unexpectedly and give you everything you need to dive into the depths of a new adventure. It is simultaneously complex. Just like breathing, if you stop to think about it too much, you may just freeze up and forget how to get started.

Jon Acuff talks about a rule he and his wife have. He is allowed to talk through his dreams and she just listens. No questions of how or the cost from her planning brain, and no spontaneous purchases from him during this “Wow” time. When I first heard this concept, I knew it was perfect. For every dreamer out there, they probably have a close relationship with a planner. Spouse, friend, business partner, whoever that person is for you, this safe atmosphere to dream is a must.

As you start dreaming about your small business idea, find someone you can safely dream with, maybe several people even. Jot down your ideas or have your phone take a voice memo. Just keep thinking of things you enjoy, things you are passionate about, things you think will make a difference or that need changed.

Truth be told, you may not even realize you have a small business idea during the dreaming phase. You may just be dissatisfied with your job or you may have a frustration that you see a solution to that no one has thought of. While the first phase of starting a small business is dreaming, often this phase will be over before you realize you do want to start a small business.

But even if you have already begun your business or if you a veteran business owner, you should always be dreaming. It is in the creativity of imagination that we continue to grow and find new avenues for enjoyment and even profit.

The dreaming phase may be the beginning, but it should also flow throughout the life of your small business. In our family, my husband is the dreamer. He has tossed out a lot of ideas brainstorming about his goals. He has finally settled on one that is a great starting point, meets a real need, and has a low starting overhead. This dream is one that we can both latch onto, and in the coming months, I will share our journey in launching our very own small business.